LAUNCHING UNDER PRESSURE
If you know me personally, you know that I’ve been wanting to launch a podcast for a very long time. I’m talking YEARS, people. What held me back? I kept telling myself that I didn’t have enough time, the right equipment and that starting a podcast would probably be too distracting.
Well, a few months ago I was listening to a podcast about how to know when it’s time to change course with your blog or brand. As I was listening, one of the key questions the host posed to the audience was this:
“Are you writing about SOMETHING or to SOMEONE?”
That quested haunted me for weeks. If I’m really honest with myself, I think I was just going through the motions of writing blogs and developing recipes without a specific reader in mind. I’ve enjoyed the aspects of writing a food blog, but what I really love is TALKING about food and nutrition. In fact, my license plate actually says, “TACO LOT” because I talk. A LOT. (Seriously, just ask my students.)
This one’s for you.
I’ve also learned that the majority of people who read my blogs or engage with me online are typically entrepreneurs or very busy people who want to talk about health and nutrition. They typically do not have a lot of free time to read a blog or look up a recipe, but they are listening to podcasts on their daily commute. (These are also the same folks who message me in the middle of the night with a random question about nutrition because they know I’m a Registered Dietitian.)
I know who my people are and I know what they need to hear.
From the words of my favorite song from La La Land,
Foolish as they may seem
Here’s to the hearts that ache
Here’s to the mess we make”