Rosanne is an internationally recognized nutrition expert and author with a passion for facts. She helps consumers turn confusion into clarity, and mistrust into confidence. A researcher and writer at heart, Rosanne created her blog, Chew the Facts© , to help consumers decipher nutrition fact from myth, so they can relax and enjoy eating for better health. Rosanne founded Rust Nutrition Services, providing nutrition communications consulting to the food industry and science-based-medicine organizations. She is the co-author of several books in the For Dummies® consumer series including DASH Diet For Dummies®, The Glycemic Index Cookbook for Dummies® and The Calorie Counter Journal For Dummies®.
During this conversation, Keith and I talked about his entrepreneurial journey and the physical and emotional challenges that arise when you launch and sell a business. In a recent medium post, Keith wrote about his experience and said something had to change.
Natalie Micale knows how to hustle with heart. Within the last two years, she has transitioned from life as a local reporter to life in a startup. Not only is she now the director of business development at a digital marketing agency, but she launched a lifestyle blog and became a certified spin instructor all within the last few months. I sat down with Natalie to talk about the challenges of startup life and how she manages to stay healthy under pressure as a young professional.
Matt Webster is a busy husband, father, business owner and student. Matt has spent the last 6 years building his personal training business, Fitness Integration, as a way to bring on-site personal training to his clients. Matt understands that providing a safe and comfortable environment is key to his client’s success, which is why he’s now pursuing a master’s degree in counseling. Not only does he believe staying healthy under pressure involves including functional fitness in your everyday routine, but he also understands the importance of mental and emotional health.
Lauren Rathman – Grad School Under Pressure.
Lauren Rathman might not be an entrepreneur, but she’s a busy person who knows what it’s like to live healthy under pressure. Not only is she a newlywed, but she’s also a personal trainer and a Dietetic Intern/grad student at the University of Nebraska-Lincoln. I sat down with Lauren to chat about how she handles the stress of being a full time grad student and what her thoughts are on the ketogenic diet.
You can find Lauren on LinkedIn.
This episode also features an introduction to Ben Pankonin, startup founder and inspiration for this show.
LAUNCHING UNDER PRESSURE
If you know me personally, you know that I’ve been wanting to launch a podcast for a very long time. I’m talking YEARS, people. What held me back? I kept telling myself that I didn’t have enough time, the right equipment and that starting a podcast would probably be too distracting.
Well, a few months ago I was listening to a podcast about how to know when it’s time to change course with your blog or brand. As I was listening, one of the key questions the host posed to the audience was this:
“Are you writing about SOMETHING or to SOMEONE?”
That quested haunted me for weeks. If I’m really honest with myself, I think I was just going through the motions of writing blogs and developing recipes without a specific reader in mind. I’ve enjoyed the aspects of writing a food blog, but what I really love is TALKING about food and nutrition. In fact, my license plate actually says, “TACO LOT” because I talk. A LOT. (Seriously, just ask my students.)
This one’s for you.
I’ve also learned that the majority of people who read my blogs or engage with me online are typically entrepreneurs or very busy people who want to talk about health and nutrition. They typically do not have a lot of free time to read a blog or look up a recipe, but they are listening to podcasts on their daily commute. (These are also the same folks who message me in the middle of the night with a random question about nutrition because they know I’m a Registered Dietitian.)
I know who my people are and I know what they need to hear.
From the words of my favorite song from La La Land,
Foolish as they may seem
Here’s to the hearts that ache
Here’s to the mess we make”